GENERAL INFORMATION
Coming from DIY-subcultures, we have learned that if something bothers you don’t waste your time complaining about it, hoping that’ll fix things. Instead, do something and bring a better solution to the table

Pollution, exploitation, inequity, division, and exclusion are the things that bother us

Since we all use products and services everyday, and every purchase dictates what kind of world we live in tomorrow, products and services are the means to help bring about our vision of sustainably changing the world towards future-oriented living

This change happens globally local when economy meets consumption behavior in a way that is democratized – turning supply and demand into demand and supply

We build products and services that benefit everyone in the value chain, do not harm animals and mother nature, and donate half of our annual profits to urban grassroots organizations



WHY WE DO WHAT WE DO
Creating a future we collectively want



HOW WE DO IT
1. Reverse the value chain
2. Operate domestically
3. Produce responsibly
4. Act socially
5. Live spiritually



WHAT WE DO
Circular premium products for activity and rest, made from organic, recycled and/or recyclable materials

"Pre-order only" means no overproduction, no inventory, no waste, and thus no destroying our home planet



INSPIRATION
We are not the first people on this planet. And thus we are not the first to suggest healthy ways of thinking and living either

Here are some of the ones who came before us and impacted us on our journey:

Bad Brains, Youth Of Today, Earth Crisis, Rakim, Mos Def, De La Soul, Sade, Prince, The Clash, John Coltrane, Friedrich Nietzsche, Jean-Michel Basquiat, Anselm Kiefer, Hildegard Von Bingen, Dr. Sebi, Claud Anderson, Michel Foucault, Charles Baudelaire, Buckminster Fuller, Zaha Hadid, Caspar David Friedrich, Frances Cress Welsing, Dr. Phil Valentine, Our Mothers, Our Fathers, and many more







GO TO SHOP





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